Customer Success Story: Jaguar Land Rover and Esgian Shipping
Background
JLR, the iconic British automotive company known for its luxury vehicles and innovative engineering, has been consistently striving to optimize its supply chain and shipping operations. In an industry where efficiency and sustainability are increasingly vital, JLR recognized the need for a more transparent and data-driven approach to managing its global logistics operations within finished vehicle distribution. Enter Esgian, an independent market intelligence company specializing in maritime industries, offering cutting-edge cloud-based software solutions. Esgian’s innovative RoRo product, launched in October 2022, combines traditional commercial analysis with sustainability benchmarking, making it the ideal partner for JLR’s ambitious logistics goals.
The Challenge
JLR faced the challenge of gaining real-time visibility and actionable insights into its global vehicle distribution. With a complex network of suppliers and shipping partners across various ports worldwide, JLR required a solution that could provide visibility on service levels, port dwell times, and overall efficiency. The company needed a tool that could independently verify data, support future sourcing strategies, and enhance collaboration with suppliers.
The Solution
JLR partnered with Esgian Shipping to leverage their RoRo product as part of their technological and data dependencies, a comprehensive shipping analytics platform designed to meet the specific needs of the global car carrier market. Esgian’s tool offers a unique combination of data-driven insights and sustainability metrics, empowering JLR to improve their logistics operations while maintaining a strong focus on environmental impact.
Key Features Utilized by JLR:
- Real-Time Vessel and Port Data: Esgian’s platform continuously monitors nearly 900 PCTCs (Pure Car and Truck Carriers) across 50 operators worldwide, offering JLR around-the-clock, year-round insights. Through dynamic visualizations, JLR gains real-time visibility into vessel movements and port activities, enabling them to closely track service levels and dwell times across 600 RoRo ports globally.
- Port Efficiency and Congestion Metrics: By analyzing average waiting times and port stay durations across 600 global RoRo ports, JLR can identify bottlenecks and inefficiencies in its supply chain -– supporting faster response to potential disruptions. This data-driven approach allows JLR to make informed decisions, leveraging transparent data.
- Trade Route Analysis: Esgian’s platform offers detailed insights into global trade routes, allowing JLR to benchmark service performance and prepare for supplier negotiations with independent verification of transit times and scheduling consistency.
- Sustainability Benchmarking: With Esgian’s CO2 emissions module, accredited partner of Smart Freight Centre and adhering to the GLEC framework, JLR can track and reduce the environmental impact of its shipping operations, aligning with its broader sustainability goals.
The Impact
Since integrating Esgian’s RoRo product into its operations, JLR has experienced enhanced visibility in their supply chain transparency and efficiency.
As stated by Keith Williams, Programme Manager Finished Vehicle Distribution, Logistics Operations at JLR: “The Esgian tool is providing insightful visualized vessel and port data, enabling transparency on service levels and dwell in Ports. This provides an independent building block in developing trust and collaboration with suppliers and supports future sourcing strategies. The Esgian team have been supportive of JLR’s needs in understanding and interrogating the historical and real-time data available”
Conclusion
The partnership between Jaguar Land Rover and Esgian is a testament to the power of innovation and collaboration in driving operational excellence. As both companies continue to evolve, this collaboration sets a strong foundation for future success, benefiting not just JLR and Esgian but the broader maritime and automotive sector.
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